A launch checklist for your Indie Torch week

Your launch week is short, so it helps to have everything ready before you submit. This checklist follows the order of the submit form.

Before you submit

• A tagline under 60 characters. Say what the product does, not what it hopes to be. “Cron jobs people can read” tells a visitor more than “The future of scheduling”.
• A description. It supports Markdown and can be up to 2,000 characters. A good shape is what it is, who it is for, and why you built it.
• The right category and pricing. Pick the category people would browse to find you, and say honestly whether you are free, freemium, paid or open source.
• A working website address. The submit form uses it to find your logo and banner for you.

Media

When you enter your website address, the form looks for your logo and your social share image and fills them in, as long as those slots are still empty. You can replace either one.

• Logo. Square works best. It is cropped to a square and resized to 256 by 256 pixels automatically.
• Screenshots. Add up to four. They are resized to 1,600 pixels wide, so there is no need to shrink them yourself.
• Check the preview. The card on the right of the form shows how your product will look in the list.

Choose your week

You can pick any of the next six weeks. Each week shows how many slots are left. If a week matters to you, such as the one before a release, submit early, because pending submissions count towards the cap.

Once you are approved

You get an email, and your product page is ready. A few things are worth doing straight away:

• Share your launch. Your product page and your dashboard have a Share on X button that opens a ready-made post you can edit before sending.
• Add the badge to your site. Copy the embed code from your product page. There are light, dark and automatic versions, plus a plain text link.
• Fill in your profile. Add a short bio and link your X and LinkedIn so visitors can see who is behind the product.

During your week

Voting is open only while your week runs, from Monday 00:00 UTC to Sunday 23:59:59 UTC. Send your product page to the people who would actually use it, and answer them wherever they reach you.

Ready? Submit your product.